My Framer Site

I build world-class brands, campaigns,
and the creative teams behind them.

Thirty years. Every platform, every channel, every category. I’m a multi-disciplinary creative with a genuine belief that brand is the most powerful force a business can wield – and a track record to back it up.

My career has taken me from early-stage start-ups to global category leaders, through TV campaigns, retail environments, digital-first launches, and everything in between. What’s stayed constant is the ability to build brands that mean something. Commercially, culturally, and creatively.

How I work

I work at the intersection of strategy and storytelling. I establish brand DNA, set creative direction, and build the conditions – the processes, the culture, the psychological safety – that let world-class work happen. Work that drives awareness, fuels growth, and moves the needle.

Setting a vision is only half the job, though. The real impact comes from embedding it into the heart of a business – connecting creative thinking to every team and every decision. That takes genuine design leadership: not just guiding creative teams, but championing creativity as a fundamental business tool, in the room with the people who need to hear it.

What I look for

I’ve spent my career drawn to the same kind of business: one with a product or technology that is genuinely, provably better. A first of its kind. A better of its kind. An only of its kind.

The world doesn’t need more of anything. It needs things that work better and last longer – products and ideas that move humanity forward rather than simply adding to the noise.

Finding that ‘better’ – then translating it into brand and creative communication that makes people feel it – is where I do my best work.

This belief has shaped every chapter of my career. It’s why the businesses I’ve been proudest to work with share a common quality: they have something real to say, and the ambition to say it well.

What I believe

The most effective brands don’t live inside the marketing department. They sit at the centre of the business – giving every function a shared language and a reason to pull in the same direction. They connect the magic and the logic. They give a business a reason to be believed.

That’s what I build.

Career Highlights

I've always been drawn to businesses with something genuinely better to offer – a first, a better, or an only of its kind. The work below reflects that. Each project is one where the product or technology provided something real to build from.

My work spans agency, consultancy, and in-house leadership – across the UK, Norway, Italy, the US, Japan, and China.

The following samples provide a snapshot of work undertaken at reMarkable, TurnerDymond and Dyson. Further examples are available on request.

My work spans agency, consultancy, and in-house leadership – across the UK, Norway, Italy, the US, Japan, and China.

The following samples provide a snapshot of work undertaken at reMarkable, TurnerDymond and Dyson. Further examples are available on request.

reMarkable

reMarkable makes the world's leading writing tablet — a product that does one thing , and does it better than anything else. As Chief Brand & Creative Officer, I was brought in to centre and energise a newly formed creative team, bring storytelling to the core of the brand, and define a creative direction capable of reaching a broader global audience. The work was about more than campaigns — it was about finding the 'better' at the heart of the product and giving the brand the confidence to own it.

TurnerDymond

TurnerDymond was built on a simple premise: that the most rewarding creative work happens when there's something genuinely worth saying. As co-founder and Creative Partner, I worked with ambitious businesses that shared a common quality – a product or idea that brought real improvement into people's everyday lives.

The clients reflected that conviction. Brompton, Whyte Bikes, Stiga, Fever-Tree, Joyoung – each one a business with a demonstrable 'better' at its core. The work ranged from full rebrands and campaign strategy to CGI-led film production and cross-functional brand processes. Different briefs, different categories, different markets – but always the same starting point: find what's genuinely better, then build the creative around that truth.

Dyson

Dyson is a rare thing: a company whose products are genuinely, measurably better. I've been part of their story twice — first during the scrappy, ambitious early years, and again during a critical period of category expansion and international growth. Over that time I played an instrumental role in building what became a multi-billion dollar global super-brand, helping shape the creative identity that made Dyson one of the most recognised and admired names in the world.

Let's talk.

I'm particularly interested in working with businesses that have something genuinely better to offer – a product, a technology, or an idea that moves things forward. If that sounds like you, I'd love to hear about it.

Whether you're looking to transform a brand, build a creative team from scratch, or just start a conversation – get in touch.

pdymond@sky.com

+44 7507 358948